JIJONA the sweet treasure
of the Alicante region

Located in a sunny valley, just 20 kilometers from Alicante and vast sandy beach of San Juan, lies Jijona (Xixona in Valencian), a charming town known as the birthplace of the famous Spanish turrón. But there is more to this place than sweetness. Jijona offers a rich history, impressive landscapes and an authentic Spanish atmosphere.

A City with Historical Depth

Jijona's history dates back to the 12th century, when it was under Arab influence. The medieval character of the town is well preserved and is symbolized by the imposing Arab castle perched atop a hill. From this spot there is a panoramic view of the city and the surrounding valleys.

A walk through the narrow streets of the historic center feels like a journey through time. Old houses with colorful facades, traditional squares and small stores tell the city's story.

Turrón: An Ancient Tradition

Jijona's heart beats for turrón, a traditional nougat that has been made for generations. The best known variety is the soft Turrón de Jijona, in which toasted almonds and honey are ground to a creamy consistency. In addition, there is the hard variety, Turrón de Alicante, which has a crunchy texture thanks to whole almonds.

The production of turrón is serious business in Jijona. The town is home to several turrón factories, some of which offer visitors guided tours. Here you can see how this delicacy is prepared the traditional way and, of course, taste it! The town has a museum dedicated to this delicacy, the Museo del Turrón, where you will learn all about its history and production.

Nature and Outdoor Adventures

Jijona is surrounded by mountains, making it an excellent destination for nature lovers as well. The area offers numerous hiking and biking trails, with breathtaking views of the Mediterranean Sea and Mediterranean forests. For example, visit the natural park El Carrascal de la Font Roja, which is known for its biodiversity and quiet trails.

A Tourist Escape

With its combination of rich culture, culinary specialties and beautiful nature, Jijona is a hidden gem in Spain. For a history fan, a foodie in search of authentic flavors, or a relaxing day in a picturesque setting, Jijona has something for everyone.

Are you in the Alicante region , do not skip this charming town. Be seduced by the smell of roasted almonds and honey, and discover why Jijona is more than just a place on the map - it is an experience.

Costa Blanca Alicante region

The Costa Blanca, located on the east coast of Spain, is one of the most sought-after destinations in Europe. With Alicante as its bustling city and many charming villages in the area, the Costa Blanca is known for its beauty. The Mediterranean climate with mild winters and long, hot summers ensures many hours of sunshine and pleasant temperatures all year round. 

Seven tips for a perfect vacation

The Costa Blanca, with its enchanting beaches, radiant sun and azure sea, is an ideal destination for those looking for relaxation, adventure or just an escape from the daily grind. Whether you are a sun worshipper or someone who wants to explore the local culture, the Costa Blanca offers something for everyone. We offer seven helpful tips for the perfect beach vacation on the Costa Blanca.

1. Choose the right beach for your vibe

The Costa Blanca has a huge variety of beaches. Whether you are looking for quiet coves, busy tourist hotspots or unspoiled nature, you will find it all here. For those who like lively beach promenades, Playa de San Juan in Alicante is ideal. If you are looking for a more relaxed atmosphere, head to the hidden coves of Moraira or the natural beaches of Cabo de la Nao in Jávea.

2. Explore the cozy coastal towns

In addition to its beaches, the Costa Blanca offers charming coastal towns that are well worth visiting. Consider quaint white villages like Altea and Villajoyosa, where you can stroll through narrow streets, enjoy local cuisine and colorful houses. Don't forget to visit Alicante's old town for a combination of culture and good food.

3. Water activities for adventurers

Besides sunbathing and swimming, the Costa Blanca offers countless opportunities for water activities. Rent a kayak or go paddleboarding in the calm bays. For the adrenaline junkies, there are opportunities for jet skiing, parasailing or scuba diving in the clear blue waters. Many beaches also offer boat tours, where you can admire the coastline from a different perspective.

If you are staying at B&B Casa Rural Jijona, you are both close to the beach and nature.

4. Discover the gastronomy of the region

The Costa Blanca is famous not only for its beaches, but also for its delicious Mediterranean cuisine. Try a paella (the region's specialty) at one of the cozy seafood restaurants on the beach. Local markets offer fresh produce, where you can buy, for example, citrus and seafood straight from the sea.

5. Enjoy the sun, but protect your skin

With more than 300 sunny days a year, the Costa Blanca is an ideal place for sun lovers. Remember to apply sunscreen properly and take plenty of water with you. The sun can be stronger than you think, so make sure your skin is protected from its harmful effects.

6. Visit natural parks and hiking trails

In addition to its beaches, the Costa Blanca also has beautiful natural parks and hiking trails. The natural park Font Roja near Alcoy offers peaceful walks through forests and mountains, and it is the perfect place to escape the hustle and bustle of the coast for a while. For those who enjoy mountainous terrain, the hike to the top of the Peñagolosa highly recommended.

7. Plan an evening stroll along the coast

As the sun sets and the sky turns beautiful colors, it's time for an evening stroll along the beach. The Costa Blanca coastline offers many beautiful hiking trails with views of the sea and surrounding towns. It is a perfect way to end the day and enjoy the peace and beauty of the region.

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